What if finding your next date could be as easy as shopping for your next box of cereal?
That’s the idea behind startup dating site Supermanket, a site that lets women shop for men on virtual store shelves categorized by the specific type of guy they’re in the market for.
“We found out that 87% of things that are bought in the world, are bought by women. So we thought that if shopping was fun for them, shopping men was the best idea ever,” Supermanket co-founder Tadashi Takaoka told Mashable.
If you’re a man, then you can sign up for the service as a “product.” When potential female buyers visit the store, they narrow down the items available by three criteria, much like you might narrow down a purchase in a grocery store: Flavor, Packaging, and Bonus Pack.
Once a lady finds the perfect Artist-Reggaetonero-Smoker she’s looking for, she can “buy” that product off the shelf, a move that attempts to open the line of communication with the gentleman in question. The guy receives a notification, can check out the shopper, and decide if he wants to respond.
“We knew that women were tired of being harassed on dating sites,” Takora said. The only one who can start communication on Supermanket is a female shopper. Men can only communicate with ladies who have decided to “purchase” them, a term used figuratively since no money actually exchanges hands.
The service started in Chile two months ago, and has so far acquired 5,000 users. Takaoka says there have been 2,116 purchases by women, with 45% rate of acceptance — where the “product” wrote back.
A U.S. version of the service launched last week.
What do you think of Supermanket? Could you see “buying” your next date or “selling” yourself on the service? Let us know in the comments.
Read more: http://mashable.com/2012/09/17/supermanket/